Saturday 22 December 2012

Friday 21 December 2012

Thursday 20 December 2012

Magazine advert font styles







After searching on the internet the different types of fonts available, me and my partner Rahul decided to use some of the fonts from above as we felt that it suited with the comedy theme that the band is attempting to portray. The first print screen are the various fonts that could be used as the text in the magazine advert such as the quotes and ratings. The second is a bold font which we thought could be used for the bands name as it is eye catching and a dominant font. The bands name is important and is usually bigger sized than the album name and other text. The third image shows another font type that would also be fitting with the genre of our music video and the comedy theme.

Evaluation 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3 - What have you learnt from your audience feedback?



I have decided to film myself and talking about the feedback I received from various people. I have mentioned the positives and negatives feedback I received on my music video. The second video is my
media teacher giving some feedback on my music video.

Evaluation 2 - How effective is the combination of your main product and ancillary texts?

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

   Below are 9 frames taken from my music video:



Frame 1 (top left): A shot that shows a link between lyrics/music and visuals:
This shot from my music video shows the main artists playing the bongo on the train. This occurs when the lyrics are 'I start playing my first bongo' which I thought would be a good shot to include as it shows that we related the lyrics to the visuals. Having visuals linked with the lyrics is common in music video. In my video it occurs occasionally as Me and my partner Rahul decided on having no distinct narrative.

Frame 2 (top middle): A shot that typifies the way a record company would want their artist to be represented:
This is a medium shot of Rahul, the main artist, being comical and playful as he approaches the camera with a grin on his face looking to cause mischief. Because the artist theme is humour, this shot typifies how a record company would want to represent their artist. The colourful background also links with the comedy theme and it makes the audience feel welcomed due to the playful scene. Comedy is a good way to get people to like the artists, which is why a record company would want the artist to be represented in this manner.

Frame 3 (top right): A shot that illustrates how your video uses music genre:
The shot illustrates the artist urinating, which represent the genre of the artist; comedy. His careless behaviour    and him having his back to the camera goes well with the genre of the music. This is because usually many artists that include shots of them urinating, however is a rule breaker and does what he finds funny. This fits in with the overall music video and is one of the many random funny shots.

Frame 4 ( middle left): A shot that shows an inter textual reference:
This shot is also used in the music video 'this is love' by Will.i.am. When the lyrics mention ' deep down in the jungle', me and Rahul thought that London is a concrete jungle that could be used to link the lyric with the visuals. So we decided to show the bands journey in the London; the concrete jungle. This is why we chose this shot as it has inter textual references.

Frame 5 (middle): A shot that demonstrates your use of camera:
This close up of Rahul demonstrates the use of camera through the low angled shot used. This was to establish that he is the lead singer and also the lead member of the band as well as giving him power. Even though this shot was not played for so long in my music video, it still shows this meaning and keeps the audience and viewers drawn in to the video through the use of fast edits.

Frame 6 (middle right): A shot that demonstrates your use of lighting:
This mid-close up of a student shows off the use of lighting in my video. We used a light reflector to bounce the light from above onto the face of the student to lighten up her face. I feel as though the lighting is lit well a you can clearly see the student and her lip syncing in the video.

Frame 7 (bottom left): A shot that demonstrates your use of mise-en-scene:
This long shot shows the location, the artist, his clothing and his genre of walking and dancing near parked motorbikes. As our video consists of no strict narrative, we chose to film him walking past these motorbikes.  We chose to having Rahul walking to the camera with everything else in the frame to demonstrate the mise-en-scene. We also thought that we could convey a rebellious artist as he is playing around near by the bikes and is careless towards any danger that may be around.


Frame 8 (bottom middle): A shot which you feel demonstrates something which shows you have watched other music video:
This shot of the birds adds to the comical effect that our band is trying to portray because it seems random yet it does make you laugh, which is what I received from audience feedback. There is a similar shot in the music video 'matador' by Los Fabulosos Cadillacs with the chicken walking by which we felt would be an excellent idea for our music video. So me and my partner decided on filming some birds whilst they were eating to add to our video, which would be seen as humourous.

Frame 9 (bottom middle): A shot which you feel demonstrates something which shows you have watched other music video:
This extreme close up of Rahul the main artist catches the audiences attention as it puts the audience in unease. This shot was inspired by the same video from Los Fabulosos Cadillacs called 'matador'. It really connects the viewer with the audience because in my video, Rahul is moving towards the camera which I used more than once in my video. It keeps the audience focused on the video due to the switch from humour to seriousness.

Goodwin Analysis of my music video

"Music video demonstrates genre characteristics"

In my music video, there are many times where the artist is performing humourous acts which demonstrates the genre of the video. For example when Rahul is about to bite the plant. This the characteristics of a comedy genre as it is him being playful, careless and random. His funny act and direct looking into the camera connects the viewers with the artist and is a random act which is what our video is generally about, random funny performances.


"There is a relationship between lyrics and visuals"

This shot demonstrates the link between lyrics and visual as the lyric that is said during the visual is 'I went to the big town'. London is a big town and the band is going to the big town. The visual of the bus shows that they are in the town and this is the start of the journey, which is shown throughout my music video. I also added the colour corrector as it is a repeated shot with different colours.


"There is a relationship between music and visuals"


The start of the song begins with a 'ping' noise, which continues throughout the song untill the end. There are also maracas used at the start of the song. The 'ping' noise allows for any sort of visual as it is a part of the beat where you can change the visuals each time and make it cut to the beat, which is what I did in my music video. The shots on the right are screen grabs of two different times where the visuals are cut to the beat and have been edited effectively and go well with the music.

Monday 3 December 2012

Possible pictures for digipack panels





Me and my partner Rahul have consider these images as possible panel of our digipack. We felt it is funny and suitable. Also the images link to the video which is why we are considering using these pictures.

Sunday 2 December 2012

Location

Our music video will be located near and around the millennium bridge (to the left) and the tower bridge (below) in Central London  The reason for this is because we wanted to focus on the theme of a 'concrete jungle' and it is often said that London is a concrete jungle, so me and Rahul both agreed on selecting these locations for our music vid. We also decided on showing the journey of the band through Central London to make the video more interesting. The busyness of the location is also a plus side as it will give us more spontaneous ideas and more of a variety of shots to possibly film.

Props and costume

Me and my partner have decided on using a hawaiian shirt for our music video. We also decided on using a bongo since it matches with the lyrics and we also thought about using it as a motif, as stated in goodwins music video analysis. Apart from the bongo and hawaiin shit, we do not need much more props and costumes since the music video's editing phase will be crucial to create the humour in our video. Also the performance of the band is where the focus lies as they will aim to make it funny for the viewers.



Wednesday 28 November 2012

Rough cut feedback

After presenting my rough cut to my class, I got some feedback on my video. To begin with, our video had some obvious black frames and this needs to be filled up. It also lacks lyp synching and we have manage to record some footage of lip synches. There were also some clips that were on for too long which I will be correcting and adding maybe another clip in between to make it more catchy and create fast edits. My class also said our that it was humorous and it did make them laugh, which was great to hear.

Friday 23 November 2012

Post Production

Below is a screengrab of the editing on final cut express.


Thursday 22 November 2012

Animatic



Me and my partnership created this animatic of our music video. We are planning on having some spontaneous clips that would add to the humour of our music video. The main shots were drawn on post-stick notes and we added the song to create this animatic.

Wednesday 21 November 2012

Shotlist

Me and my partner Rahul created this shotlist however we want our video to be spontaneous and random to help with the comedy theme so we felt these would be our main shot and the other shots to be random and creative.

Shot 1 - Long shot of artis
Shot 2 - Shot of bongo
Shot 3 - Close up shot of artist
Shot 4 - Shots of Soury Nasri (Another member of band and the camera man and director)
Shot 5 - Long establishing shots of London (linked with the theme of being a concrete jungle)
Shot 6 - Shot of train
Shot 7 - Stop start frames of main artist (Phillipe Miami Cortez)
Shot 8 - POV shot of artist walking
Shot 9 - medium shot of lip sync of Phillipe wearing the bongo's
Shot 10 - Close up of the bongo
Shot 11 - Shot of Sophia Romina (Featured singer)
Shot 12 - Random Londoners
Shot 13 - Stop start shots of artist infront of colourful wall
Shot 14 - Shots of Maloy The Saveloy (The producer of the band and a member of band)
Shot 15 - Old London bu
Shot 16 - Close up of the bongo
Shot 17 - London Bridge
Shot 18 - 360 degrees shot of artist
Shot 19 - Shots of students for Lip sync
Shot 20 - Close up of the bongo
Shot 21 - Shot of artist of Barclays Bike, a symbol of London (concrete jungle)
Shot 22 - Many shots of artist just to establish the main singer in the bang
Shot 23 - POV of artist

Storyboard



Wednesday 7 November 2012

Change of plan!

Me and my partner have chosen to change our project as we feel as though our song choice and the clips we have filmed so far does not catch the audiences attention and wont be an effect video shoot. Our song choice now is bongo bong by Manu Chao:





Mama was queen of the mambo
Papa was king of the Congo
Deep down in the jungle
I start bangin' my first bongo
Every monkey'd like to be
In my place instead of me
Cause I'm the king of bongo, baby
I'm the king of bongo bong

I went to the big town
Where there is a lot of sound
From the jungle to the city
Looking for a bigger crown
So I play my boogie
For the people of big city
But they don't go crazy
When I'm bangin' in my boogie

I'm the (king of the bongo, king of the bongo bong)
Hear me when I come baby
(King of the bongo, king of the bongo bong)

Nobody'd like to be in my place instead of me
Cause nobody go crazy when I'm bangin' on my boogie
I'm a king without a crown hanging loose in a big town
But I'm the king of bongo baby I'm the king of bongo bong
(King of the bongo, king of the bongo bong)
Hear me when I come, baby,
(king of the bongo, king of the bongo bong)


They say that I'm a clown
Making too much dirty sound
They say there is no place for little monkey in this town
Nobody'd like to be in my place instead of me
Cause nobody go crazy when I'm bangin' on my boogie

I'm the (king of the bongo, king of the bongo bong)
Hear me when I come, baby
(King of the bongo, king of the bongo bong)
Hear me when I come

Bangin' on my bongo all that swing belongs to me
I'm so happy there's nobody in my place instead of me
I'm a king without a crown hanging loose in a big town
I'm the king of bongo baby I'm the king of bongo bong
(King of the bongo, king of the bongo bong)
Hear me when I come, baby
(king of the bongo, king of the bongo bong)

Friday 2 November 2012

Music video conventions - Latin alternative

Latin alternative is the genre that my artist fits in with. Phillipe Miami cortez et al is similar to current band 'Los Fabulosos Cadillacs'. Rock music has been produced in Latin America since the late 1950s. Some Rock bands started to use unusual instruments such as Maracas and Quenas. In the late 1960s, artists like Santana started using a different technique to make Rock music; by incorporating influences of Latin Jazz. Its sound was incorporated by young Latino-players on the US, as an answer to the Rock en Español movement in Latin America, led by bands like Soda Stereo, Caifanes or Los prisioneros. The most known event of Latin Alternative is the LAMC ( Latin Alternative Music Conference)  that every year gathers a large number of bands from all over the Americas and Spain.



Artist's website analysis


Here is a screengrab of Manu Chao's website and as you can see it is very cartoon like and has a lot of animations. His theme consists of these animations as does the video of 'Mr bobby' (video below). His site has a playlist of his songs and also videos of himself in places around the world he has been to. His website's presentation seems care free as it is very busy and there are a lot of random animated images such as a bird or a flying dog. His links are also squeezed together at the top of the page and are placed without any order.

Copyright Email


The song 'bongo bong' by Manu Chao requires permission to be used due to copyright issues. So below is a letter that I sent to acquire permission from Virgin Records to use this track strictly for educational purposes.



Dear Copyright Holder

I am an A Level student writing to ask for your permission to use Manu Chao's track 'Bongo Bong'.

With your permission, this track would be used in our current A-level Media Studies project, which involves creating a music video, as well as producing an album cover and a magazine advert for the artist. The artist featured in my video will not be using Manu Chao's name, as I will be creating a new marketing strategy for an up and coming artist.If I receive your permission, this track would ONLY be used in an educational context and will be viewed by my media class, my teacher and the OCR exam board moderator. It would NOT be used for any financial purposes or gain, nor the school or I intend to make any profit out of using your artist’s track.

The artist and your company would of course be fully recognised throughout pre-production and the final video itself. A copyright notice, with wording supplied by you can be included in the records of the project. If this is required, please send full details.

I look forward to hearing from you.

Kind regards,

Samir Sarwari
Park High School, UK

Wednesday 24 October 2012

music video trailer

Green screen tutorial



Me and my partner were researching on youtube how to use a green screen and found this useful clip. This is a tutorial on how to use a green screen effectively to create the best possible effects to make our video of the highest standard.

Wednesday 17 October 2012

Digipak research

I have decided to analyse each of these digipak's in hope of gaining some idea when creating my own design for our digipak cover. Here are some digipaks that I found on the internet:




Music television research - MTV

MTV is a 24-hour general entertainment channel that was launched as part of MTV Networks Europe localization strategy in 1997. MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localization of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. As of February 2011, MTV is no longer found in the music section of Sky's EPG and has relocated to the entertainment section on channel 126.

MTV would be a good channel to show our music video as it is for entertainment purposes, which goes well with my music video. The comedy genre will be a success on MTV, helping to promote the artist.

Virgin

After doing some research into record labels, I have concluded that Virgin Records would be best suited to promote our band and make them successful.


Virgin Records is a British record label founded by entrepreneur Richard Branson, Simon Draper, and Nik Powell. The company grew to be a worldwide music phenomenon , with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, and more. Virgin Records would distribute our artist as the record label is based in London. We would target both Mexico and England because our lead singer is ethnically from Mexico but lives in London and this is his country of acceptance. He also sings in English which makes him suitable to target England. Virgin do have artists that involve themselves in similar projects.

Music video director - Michel Gondry


Michel Gondry is a famous music video director who is known for his inventive visual style and minipulation of mise en scene.

His career as a filmmaker began with creating a music video for the French rock band Oui Oui in which he also served as a drummer. The style of his videos for the band caught the attention of music artist Bjork, who asked him to direct the video for her song "Human Behaviour". The collaboration proved long lasting, with Gondry directing a total of eight music music videos for Bjork. Other artists who have collaborated with Gondry on more than one occasion include Daft Punk, The White Stripes, Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. Gondry has also created numerous TV commericals. He also pioneered the 'bullet time' technique, later adapted in The Matrix, in a 1998 commercial for Smirnoff vodka, as well as directing a trio of intensive holiday-themed advertisements for retailer Gap.

Here are some inspirational shots from Gondry's music videos:









































Audience Research

Most of the major progressive rock musicians were born and raised in south England between 40's to 50's. Before the mid 70's, central and northern England were more working class and blue collar while the south and east of England were more professional and white collar. Prog Rock refers from classical music, art and literature of high culture so the style would not have sprung from a working class environment. We can understand why most Prog Rock bands were from the south England.

The typical audience of a Prog Rock genre would have the same background with the musicians, similar age, educational background and view on art and literature. The ratio of gender audience is equal, so both men and women listen to progressive rock.

Monday 8 October 2012

Behind the scene's of a music video (Ed Sheeran)



I have posted the behind the scenes clip of the music video, 'Lego house', by Ed Sheeran. The aim of this is to get across a jist of the atmosphere and how it is like behind the scene's.

Wednesday 3 October 2012

Pitch




The name of our artist will be called " Jimmy Stilts " and his image will be aimed to be similar to Ed Sheeran. I have done some research and have come up with this name for our artist as it is suitable in accordance to his image.

Ed Sheeran's twitter page shows his popularity, with him having 3,402,864 followers




Above is a short clip of Ed Sheeran before he became mainstream. He has a few more rap songs and has shown that his style is adaptable.



Ed Sheerans youtube account also shows how famous he is as he has totaled an incredible 148,828,994 youtube video views. He also has 347,605 subscribers to his account.

Tuesday 2 October 2012

Artist Profile

Our artist name is called Phillipe Miami Cortez and will be played by Rahul, my partner for this project. Phillipe is releasing his second album now and "bongo bongo" is his first single from the album. His first album was successful and sold well to the primary target audience aged between 15-25. He is signed to virgin records artists record label which is a British record label founded by Richard Branson.

Monday 1 October 2012

Music Video Genre

The types of music genres are as follows :

Concept - Centres on a specific idea or concept, never portrays performances, only stories or images
Gag - Relies on visual tricks and effects
Narrative - Tells a story with a beginning, middle and end
Performance - Focuses on the artist or band performing the song
Club or Party - Set mainly or entirely in a nightclub or at a party
Animated - Features animated images in which the band or artist may or may not appear
Film Clip - Created when a song is featured in a film soundtrack and contains clips from the film
Dance - Features dancing, usually choreographed

Our music video will mainly consist of an animated and gag genre type as it would go well with the song choice ( Manu Chao - Bongo bong )

Initial Ideas

Me and my partner Rahul did a brainstorm of the ideas we had for our music video. We noted down parts of current music videos that we were inspired by such as the smoke effect in the song Chipmunk - Beast. We will aim to emulate this and the other ideas we have got planned to see if it fits in well with the tune and lyrics.

Inspirational screengrabs












Wednesday 26 September 2012

More notes on music videos

Iconography
- of an artist
- of a music genre
- even of a music director

The familiarity with a certain iconography helps audience recognition

Richard Dyer - "a star is an image constructed from a range of materials"
                        "star-texts intersect with video clips"

Phil Collins - In The Air Lyrics

I can feel it coming in the air tonight, oh Lord 
And I've been waiting for this moment for all my life, oh Lord 
Can you feel it coming in the air tonight, oh Lord, oh Lord 

Well if you told me you were drowning, I would not lend a hand 
I've seen your face before my friend, but I don't know if you know who I am 
Well I was there and I saw what you did, I saw it with my own two eyes 
So you can wipe off that grin, I know where you've been 
It's all been a pack of lies 

And I can feel it coming in the air tonight, oh Lord 
Well I've been waiting for this moment for all my life, oh Lord 
I can feel it coming in the air tonight, oh Lord 
Well I've been waiting for this moment for all my life, oh Lord, oh Lord 

Well I remember, I remember, don't worry, how could I ever forget 
It's the first time, the last time we ever met 
But I know the reason why you keep your silence UP, oh no you don't fool me 
Well the hurt doesn't show, but the pain still grows 
It's no stranger to you and me 


I can feel it coming in the air tonight, oh Lord 
Well been waiting for this moment for all my life, oh Lord 
I can feel it in the air tonight, oh Lord, oh lord 
Well I've been waiting for this moment for all my life, oh Lord 
I can feel it coming in the air tonight, oh Lord 
And I've been waiting for this moment for all my life, oh Lord 
I can feel it in the air tonight, oh lord, oh lord, oh lord 
Well I've been waiting for this moment for all my life, oh lord, oh lord


I can feel it in the air tonight, oh lord, oh lord, oh lord, oh lord 
Well I've been waiting for this moment for all my life, oh lord, oh lord, oh lord

Final Song Choice

Sunday 23 September 2012

Goodwin's points

Andrew Goodwin's Theory on Music Videos:

  • Music videos demonstrate genre characteristics
  • There is a relationship between lyrics and visuals
  • There is a relationship between music and visuals
  • The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
  • There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
  • There is often intertextual reference

Goodwin strongly suggests that the lyrics will constantly refer to the visuals on screen and this is evident in many videos, one particular example being Ciara - act like a boy.

Carol Vernallis's Theory on music videos:

Her theory is centered around 4 key concepts that all relate to the way the music video is constructed. There four concepts are:

  1. Narrative
  2. Editing
  3. Camera movement and framing
  4. Diegesis

I agree with both theories as it applies to the majority of music videos and it is also used in the videos that are more famous and well known.

Wednesday 19 September 2012

Notes on music video's

NARRATIVE

Narrative in music videos are fragmented or even at times have no narrative at all. There are fast edits in a music video, therefore continuity is not always present or there may not be any need for it. There is never or very rarely a complete narrative. The video entices the viewers and gets them wanting to view the video again and again. Parallel editing is also used to present the artist and show them off.

Some music videos are very good that it helps make the song memorable even if the song is mediocre. Technical codes are used to construct both the video itself and the representations inherent within it.
Realism is created from the depth of field, where the focus changes from one thing to another. Also, everything needs to fit to the iconography of the genre in order to help with the realistic look of the video.

The women-body is common in musics videos, exhibiting body parts all the time and portraying themselves to being provocative. Acknowledging the camera is also common as it helps to interact with the audience and connect to them.

CAMERAWORK

How the camera is used and how images are sequenced will have a significant impact upon meaning.
The camera movement, angle and shot distance all need to be analysed carefully to construct the right meaning.

The close up predominates because of the size of the screen and also because of the desire to create a sense of intimacy for the viewer. It also emphasises the selling of the artist, song and album sales.

Carol Vernallis suggests that a video must provide a flattering depiction of the singer lip-synching the song. The grammar of music video makes us aware of the edge of the frame and the meaning behind it.
Music videos often frame the body inappropriately e.g. in kylie monogue.

Fast cut montage are common forms with the music promo. Multiple viewing is ensured through rendering many of the images which are impossible to grasp upon. Slow pace and gentle transitions to establish mood.

Laura Mulvey (Male gaze)

Laura Mulvey came up with her theory of the male gaze in 1975. She believed that the audience had to view the video from a hetrosexual male. The camera focuses on the curves of a female body. Women are represented as an object and some women enjoy being 'looked' at foe example beauty pageants. The gaze could also be directed towards same genders for many reasons, not all being sexual, for example comaprison of body image or clothing.

Roland Barthes (Enigma code)


1. Proairetic code (the voice of empirics): The code of actions. Any action initiated must be completed. The cumulative actions constitute the plot events of the text.
2. Hermeneutic code (the voice of truth): The code of enigmas or puzzles.
3. Connotative [or Semic] code (the voice of the person): The accumulation of connotations. Semes, sequential thoughts, traits and actions constitute character. “The proper noun surrounded by connotations.”
4. Cultural or referential code (the voice of science [or knowledge]):  Though all codes are cultural we reserve this designation for the storehouse of knowledge we use in interpreting everyday experience.
5. Symbolic code (voice of the symbol): Binary oppositions or themes. The inscription into the text of the antithesis central to the organization of the cultural code.

The codes are complicated by partial delays and interruptions.
1. Thematization: emphasis on object which will be subject of the enigma.
2. Proposal of enigma: questions in the text.
3.Formulation of enigma: frequent supplementation of the enigma as the text progresses.
4. Request for an answer: facilitates narrative movement.
5. Snare: types of deception
a) deception of one character by another.
b) deception of the reader by the discourse.
c) character deceived by self.
6. Snare and truth: A statement which might be taken two different ways.
7. Suspended answers.
8. Partial answers.
9. Jamming. An apparent failure of the hermeneutic activity, usually because of the exhaustion of all available resources. Death of writer, destruction of evidence.
10. Disclosure: a discussion or uttering of the irreversible word, closure, the end of signification.

Inspirational Music Video








I have been watching a range of music videos and looking out for certain parts of the video that could inspire me when I create my music video. The first video is a sort of animatic and funky video which is very weird yet it goes well with the song and the visuals cut to the beat. The second music video is a sort of continued, moving video as the shots go into the objects and zoom in and out, moving into another shot. The third video is a simple video yet it is very inspirational as camera does not move at all and video consist of stop play shots.

Tuesday 18 September 2012

Top 3 songs choice



 I have been listening to songs that me and my partner can produce a music video to and here are some of the songs we have decided to select as a possible song choice. The first is a song named "Negotiation Limerick", which has a catchy drumming beat and sounds old school which could be fun to perform to. This particularly caught my attention and is a possible song selection.



 The Phil Collins track is also a possible option as a song choice due to the simple beat which we can perform to and make many edits in the post production to create a successful music video. Me and my partner agreed to this and we chose it as possibility.

The third possible song choice is Bongo Bong by Manu Chao due to the beat being catchy. The 'bing' that is constantly played throughout the song is what makes the song unique and also us to be creative with the video. I can imagine a animated video for this song, which would be fun to create.

Monday 17 September 2012

Lip Sync Preliminary task - Animals



In this preliminary task, I had to match the dancing animals with the beat of the song to give it meaning and make it seem as though they are dancing to the beat. I used a variation of effects and techniques to help me do this. In one part of the clip, I increased the speed of the clip so it could match the beat of the tune.

I also tried to make it believable by cutting to the beat. Also fast edits of the clips was essential in completing this task as it helped in creating the realism.











Another effect I used was to experiment with the colour wheel and I changed the colour of the clip to a lighter more yellow colour to make it more eye catching. There are two main colours in that clip and I deliberately did so.



Here are some more screen grabs of my edit. The image below to the right was duplicated and put one after the other, where one of the clip was rewinded. This was a particular effect which grabbed attention and helped with cutting to the beat, making the video seem believable.
A screengrab of my timeline is presented below, showing how little the clips are as fast edits was essential in this video. I also used markers to help me with this, which was a new aspect of final cut that I have learnt.