Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

   Below are 9 frames taken from my music video:

Frame 1 (top left): A shot that shows a link between lyrics/music and visuals:
This shot from my music video shows the main artists playing the bongo on the train. This occurs when the lyrics are 'I start playing my first bongo' which I thought would be a good shot to include as it shows that we related the lyrics to the visuals. Having visuals linked with the lyrics is common in music video. In my video it occurs occasionally as Me and my partner Rahul decided on having no distinct narrative.

Frame 2 (top middle): A shot that typifies the way a record company would want their artist to be represented:
This is a medium shot of Rahul, the main artist, being comical and playful as he approaches the camera with a grin on his face looking to cause mischief. Because the artist theme is humour, this shot typifies how a record company would want to represent their artist. The colourful background also links with the comedy theme and it makes the audience feel welcomed due to the playful scene. Comedy is a good way to get people to like the artists, which is why a record company would want the artist to be represented in this manner.

Frame 3 (top right): A shot that illustrates how your video uses music genre:
The shot illustrates the artist urinating, which represent the genre of the artist; comedy. His careless behaviour    and him having his back to the camera goes well with the genre of the music. This is because usually many artists that include shots of them urinating, however is a rule breaker and does what he finds funny. This fits in with the overall music video and is one of the many random funny shots.

Frame 4 ( middle left): A shot that shows an inter textual reference:
This shot is also used in the music video 'this is love' by Will.i.am. When the lyrics mention ' deep down in the jungle', me and Rahul thought that London is a concrete jungle that could be used to link the lyric with the visuals. So we decided to show the bands journey in the London; the concrete jungle. This is why we chose this shot as it has inter textual references.

Frame 5 (middle): A shot that demonstrates your use of camera:
This close up of Rahul demonstrates the use of camera through the low angled shot used. This was to establish that he is the lead singer and also the lead member of the band as well as giving him power. Even though this shot was not played for so long in my music video, it still shows this meaning and keeps the audience and viewers drawn in to the video through the use of fast edits.

Frame 6 (middle right): A shot that demonstrates your use of lighting:
This mid-close up of a student shows off the use of lighting in my video. We used a light reflector to bounce the light from above onto the face of the student to lighten up her face. I feel as though the lighting is lit well a you can clearly see the student and her lip syncing in the video.

Frame 7 (bottom left): A shot that demonstrates your use of mise-en-scene:
This long shot shows the location, the artist, his clothing and his genre of walking and dancing near parked motorbikes. As our video consists of no strict narrative, we chose to film him walking past these motorbikes.  We chose to having Rahul walking to the camera with everything else in the frame to demonstrate the mise-en-scene. We also thought that we could convey a rebellious artist as he is playing around near by the bikes and is careless towards any danger that may be around.


Frame 8 (bottom middle): A shot which you feel demonstrates something which shows you have watched other music video:

This shot of the birds adds to the comical effect that our band is trying to portray because it seems random yet it does make you laugh, which is what I received from audience feedback. There is a similar shot in the music video 'matador' by Los Fabulosos Cadillacs with the chicken walking by which we felt would be an excellent idea for our music video. So me and my partner decided on filming some birds whilst they were eating to add to our video, which would be seen as humourous.

Frame 9 (bottom middle): A shot which you feel demonstrates something which shows you have watched other music video:

This extreme close up of Rahul the main artist catches the audiences attention as it puts the audience in unease. This shot was inspired by the same video from Los Fabulosos Cadillacs called 'matador'. It really connects the viewer with the audience because in my video, Rahul is moving towards the camera which I used more than once in my video. It keeps the audience focused on the video due to the switch from humour to seriousness.

Goodwin Analysis of my music video

"Music video demonstrates genre characteristics"

In my music video, there are many times where the artist is performing humourous acts which demonstrates the genre of the video. For example when Rahul is about to bite the plant. This the characteristics of a comedy genre as it is him being playful, careless and random. His funny act and direct looking into the camera connects the viewers with the artist and is a random act which is what our video is generally about, random funny performances.


"There is a relationship between lyrics and visuals"

This shot demonstrates the link between lyrics and visual as the lyric that is said during the visual is 'I went to the big town'. London is a big town and the band is going to the big town. The visual of the bus shows that they are in the town and this is the start of the journey, which is shown throughout my music video. I also added the colour corrector as it is a repeated shot with different colours.


"There is a relationship between music and visuals"


The start of the song begins with a 'ping' noise, which continues throughout the song untill the end. There are also maracas used at the start of the song. The 'ping' noise allows for any sort of visual as it is a part of the beat where you can change the visuals each time and make it cut to the beat, which is what I did in my music video. The shots on the right are screen grabs of two different times where the visuals are cut to the beat and have been edited effectively and go well with the music.