Goodwin's points

Andrew Goodwin's Theory on Music Videos:

• Music videos demonstrate genre characteristics
• There is a relationship between lyrics and visuals
• There is a relationship between music and visuals
• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
• There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
• There is often intertextual reference

Goodwin strongly suggests that the lyrics will constantly refer to the visuals on screen and this is evident in many videos, one particular example being Ciara - act like a boy.

Carol Vernallis's Theory on music videos:

Her theory is centered around 4 key concepts that all relate to the way the music video is constructed. There four concepts are:

1. Narrative
2. Editing
3. Camera movement and framing
4. Diegesis

I agree with both theories as it applies to the majority of music videos and it is also used in the videos that are more famous and well known.