Music video conventions - Latin alternative

Latin alternative is the genre that my artist fits in with. Phillipe Miami cortez et al is similar to current band 'Los Fabulosos Cadillacs'. Rock music has been produced in Latin America since the late 1950s. Some Rock bands started to use unusual instruments such as Maracas and Quenas. In the late 1960s, artists like Santana started using a different technique to make Rock music; by incorporating influences of Latin Jazz. Its sound was incorporated by young Latino-players on the US, as an answer to the Rock en Español movement in Latin America, led by bands like Soda Stereo, Caifanes or Los prisioneros. The most known event of Latin Alternative is the LAMC ( Latin Alternative Music Conference)  that every year gathers a large number of bands from all over the Americas and Spain.