music video trailer

Green screen tutorial

Me and my partner were researching on youtube how to use a green screen and found this useful clip. This is a tutorial on how to use a green screen effectively to create the best possible effects to make our video of the highest standard.

Digipak research

I have decided to analyse each of these digipak's in hope of gaining some idea when creating my own design for our digipak cover. Here are some digipaks that I found on the internet:

Music television research - MTV

MTV is a 24-hour general entertainment channel that was launched as part of MTV Networks Europe localization strategy in 1997. MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localization of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. As of February 2011, MTV is no longer found in the music section of Sky's EPG and has relocated to the entertainment section on channel 126.

MTV would be a good channel to show our music video as it is for entertainment purposes, which goes well with my music video. The comedy genre will be a success on MTV, helping to promote the artist.

Virgin

After doing some research into record labels, I have concluded that Virgin Records would be best suited to promote our band and make them successful.

Virgin Records is a British record label founded by entrepreneur Richard Branson, Simon Draper, and Nik Powell. The company grew to be a worldwide music phenomenon , with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, and more. Virgin Records would distribute our artist as the record label is based in London. We would target both Mexico and England because our lead singer is ethnically from Mexico but lives in London and this is his country of acceptance. He also sings in English which makes him suitable to target England. Virgin do have artists that involve themselves in similar projects.

Music video director - Michel Gondry

Michel Gondry is a famous music video director who is known for his inventive visual style and minipulation of mise en scene.

His career as a filmmaker began with creating a music video for the French rock band Oui Oui in which he also served as a drummer. The style of his videos for the band caught the attention of music artist Bjork, who asked him to direct the video for her song "Human Behaviour". The collaboration proved long lasting, with Gondry directing a total of eight music music videos for Bjork. Other artists who have collaborated with Gondry on more than one occasion include Daft Punk, The White Stripes, Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. Gondry has also created numerous TV commericals. He also pioneered the 'bullet time' technique, later adapted in The Matrix, in a 1998 commercial for Smirnoff vodka, as well as directing a trio of intensive holiday-themed advertisements for retailer Gap.

Here are some inspirational shots from Gondry's music videos:

Audience Research

Most of the major progressive rock musicians were born and raised in south England between 40's to 50's. Before the mid 70's, central and northern England were more working class and blue collar while the south and east of England were more professional and white collar. Prog Rock refers from classical music, art and literature of high culture so the style would not have sprung from a working class environment. We can understand why most Prog Rock bands were from the south England.

The typical audience of a Prog Rock genre would have the same background with the musicians, similar age, educational background and view on art and literature. The ratio of gender audience is equal, so both men and women listen to progressive rock.

Behind the scene's of a music video (Ed Sheeran)

I have posted the behind the scenes clip of the music video, 'Lego house', by Ed Sheeran. The aim of this is to get across a jist of the atmosphere and how it is like behind the scene's.

Transformation of a star's image

Pitch

The name of our artist will be called " Jimmy Stilts " and his image will be aimed to be similar to Ed Sheeran. I have done some research and have come up with this name for our artist as it is suitable in accordance to his image.

Ed Sheeran's twitter page shows his popularity, with him having 3,402,864 followers

Above is a short clip of Ed Sheeran before he became mainstream. He has a few more rap songs and has shown that his style is adaptable.

Ed Sheerans youtube account also shows how famous he is as he has totaled an incredible 148,828,994 youtube video views. He also has 347,605 subscribers to his account.

Artist Profile

Our artist name is called Phillipe Miami Cortez and will be played by Rahul, my partner for this project. Phillipe is releasing his second album now and "bongo bongo" is his first single from the album. His first album was successful and sold well to the primary target audience aged between 15-25. He is signed to virgin records artists record label which is a British record label founded by Richard Branson.

Music Video Genre

The types of music genres are as follows :

Concept - Centres on a specific idea or concept, never portrays performances, only stories or images
Gag - Relies on visual tricks and effects
Narrative - Tells a story with a beginning, middle and end
Performance - Focuses on the artist or band performing the song
Club or Party - Set mainly or entirely in a nightclub or at a party
Animated - Features animated images in which the band or artist may or may not appear
Film Clip - Created when a song is featured in a film soundtrack and contains clips from the film
Dance - Features dancing, usually choreographed

Our music video will mainly consist of an animated and gag genre type as it would go well with the song choice ( Manu Chao - Bongo bong )

Initial Ideas

Me and my partner Rahul did a brainstorm of the ideas we had for our music video. We noted down parts of current music videos that we were inspired by such as the smoke effect in the song Chipmunk - Beast. We will aim to emulate this and the other ideas we have got planned to see if it fits in well with the tune and lyrics.

Inspirational screengrabs